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AVITA’s flagship ‘architectural design’ laptop ADMIROR Series to enter pre-sale in Hong Kong on August 8


AVITA’s flagship ‘architectural design’ laptop ADMIROR Series to enter pre-sale in Hong Kong on August 8


PURA Series also launches: simple and lightweight laptop that brings thoughtful design into daily life


Hong Kong, 8th August 2019 —The international tech innovator AVITA announces that the AVITA ADMIROR, a flagship lightweight laptop debuted in Taipei earlier will enter its pre-sale phase in Hong Kong from August 8thahead of an official launch on the 24th August. With an original retail price of$9,980, ADMIROR will be available for a time-limited price of $7,980during the pre-sale period. AVITA will also launch its new PURA series to offer a “Simplicity at its best” laptop for the younger generation, and to meet all daily computing needs in an all-in-one format.


AVITA ADMIROR-#YouCanBe yourself with ADMIROR

With the theme of “#YouCanbe”, AVITA ADMIROR is designed to show off the personality of its user with its range of color options: “Blazing Brown” and “Flaming Copper”, as well as “Delight Pink”. AVITA ADMIROR Inspired by the magnificence of Gothic architecture, AVITA ADMIROR combines contemporary architectural aesthetics into its state-of-the-art technology. ADMIROR features an ultra-slim body in a modern design, with small details paying homage to the legacy of inspired architecture across the world. The hinge concealed between the screen and the keyboard references the renowned ‘flying buttress’ of Gothic design, while the essence of grand and tall Gothic structures is reflected in the laptop's slender body that contrasts with its rounded edge, mimicking iconic pointed arches. With a unique appearance inspired by architectural art, ADMIROR is anew designed for fashionistas, designed for those who crave to express their own individual style.


The ultra-portable ADMIROR is housed in a lightweight metal Lic chassis. At a mere9mm at its thinnest part, the device weighs from just 1.32kg. The ADMIROR series offers 14-inch and 15.6-inch screen sizes, with the 14-inch FHD IPS display (1920 x 1080) available immediately at launch. The 15.6-inch and other 4K touchscreen models will be launched soon.


Music is a massive part of the identity for many, and a core element to life’s enjoyment. ADMIRORbringsout the best in music with an audio-visual experience that is very expressive, with 4 passive boosters and 2 full-range speakers able to faithfully replicate the intricacies and power of your music. Thanks to the new 8thgeneration Intel® Core™ i5-8265U/i7-8565U processor and 8GB DDR4 RAM, processing speed is greatly enhanced to support a range of applications, including for high power tasks such as video effects on the go, and music editing whilst out and about-which is when inspiration typically hits. With an SSD of up to 512GB, ADMIROR is your ideal storage solution, delivering rapid-access file management performance as well as plenty of space.


Productivity is boosted by the extra-large touch panel that supports multi-gesture control, significantly enhancing overall flexibility and accuracy. ADMIROR offers a lot more than skin-deep perfection too; two built-in USB-C ports, a USB-C to USB, HDMI and 3.5mm audio jack adapter and a USB-C to 3.5mm Converter Cableensure that supreme connectivity is a given.


AVITA ADMIROR pre-sale offer $7,980 (Original Price: $9,980)

AVITA ADMIROR will be pre-sold in Hong Kong from August 8thto 24th2019, with a limited pre-sale offer price of$7,980 (Original Price: $9,980). The promotional price allows customers to experience AVITA ADMIROR early, so now users can enjoy the superior functionality and extraordinary aesthetic as soon as possible.


AVITA PURA series debut–resulting from a simple, perfect philosophy

In August, AVITA will also launch the new PURA series. With the theme of “Simply You Need”, the all-new AVITA PURA adopts a minimalistic design that takes clutter out of the equation, bringing a wholly new, smartly designed laptop for the new generation. It offers something that is different, simple to use in busy daily life, and that has a chameleon-like ability to change functionality and support around daily moods and reactions. Its technical specifications give it responsive performance during daily computing tasks, so PURA can easily serve simple business, study or entertainment duties. The space-gray body shows off a simple yet futuristic, light & slim and non-slip design, weighing only 1.344kgmaking it easy to carry anywhere.


The SSD disk used by AVITA PURA is the perfect example of modern computing and enables Pura to turn on in less than 20 seconds, so users can hop on anytime to flex creativity in a lightning-fast manner. Thanks to an extended battery life that lasts up to 10 hours, AVITA PURA is the perfect companion to blend work and life seamlessly, always ready to support in daily life. The AVITA PURA is pre-installed with Windows 10 Home Edition operating system (in S mode), along with the 8th-generation Intel® Core™ i3-8145U or i5-8265U processor, and up to 8GB RAM, 512GB SSD and various ports, including one USB-C port, two built-in 3.0 USB ports, 4.1 Bluetooth, Micro HDMI, MicroSD card slot (Max. support 256GB)and 3.5mm headphone jack . It lets users charge, configure, transfer data, display or connect various peripherals very easily.


The AVITA PURA comes with a complimentary notebook 3-in-1 computer sleeve that can be used as a handy carrying case or as a stylish carrying bag for your personal belongings. What's more, the soft premium sleeve sports a choice of six colours, in grey, green, orange, blue, black and purple, to suit your style. The 3-in-1 sleeve is available only in a limited quantity and while stocks last.


Pre-sale period and Suggested retail price:

PURAwill be pre-sold in Hong Kong from August 8thto 24th2019, with a suggested retail price from$3,990.